In-person Meta Ads workshop

Meta Ads Workshop: Beyond the Boost Post

Two days of hands-on Meta Ads training with Jad Al Masri, for business owners, freelancers and marketers.

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November 28 and 29 · Berytech, Beirut · $170

Beyond the boost post

Learn to structure accounts, build campaigns, read results, and identify what needs changing when performance drops.

The workshop is for people running Meta Ads, and those preparing to launch their first campaigns.

Prefer individual sessions? Explore 1-on-1 Meta Ads training.

Next workshop: November 28 and 29. Registration is open.

Dates: Saturday, November 28 and Sunday, November 29, 2026
Time: 9:00 AM to 3:30 PM each day, Beirut time
Location: Berytech, Beirut, Mathaf
Workshop fee: $170 USD for the two-day workshop
Language: English, with Arabic support in Beirut

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The program

Run Ads Like You Mean It: the 9 modules

Practical campaign skills for business owners, freelancers, marketers, and team members responsible for paid social ads.

01Understanding the System: How Meta's ad auction and delivery actually work, and why boosting posts leaves results on the table.
02Building the System: Set up your business portfolio (formerly Business Manager), ad account and Pixel properly.
03Strategy Before Touching Buttons: Match your objective, campaign structure and funnel to your business goal.
04Launching Campaigns: Build a campaign from scratch in Ads Manager, step by step.
05Reading Results: Read the numbers that matter and use them to decide what needs changing.
06Optimizing: Decide when to stop, keep or scale an ad, and test with a plan instead of making random changes.
07Retargeting: Reach people who already know your business, with the right message.
08When Ads Misbehave: Find why an ad is underperforming before spending more budget.
09Planning Your Next Move: Calculate acquisition costs, check profitability and map out your next launches and tests.

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November 28 and 29 · Berytech, Beirut · $170

YOUR TRAINER

Jad Al Masri

Paid Media and E-Commerce Strategist

Jad is a marketing consultant, trainer and media planner with 9+ years in paid media and more than $15M in ad spend managed across Meta, Google, TikTok, Snapchat and LinkedIn. He has run campaigns for global brands, NGOs and government organizations across the GCC, the Levant, Europe, Africa, Australia and the US.

He teaches E-Commerce Mastery and Business MarCom Strategy at LAU ACE, has trained 150+ professionals one-on-one, and founded BZNSREADY to give business owners and marketers practical, hands-on skills. He holds a degree in marketing.

More about Jad

Book your seat

November 28 and 29 · Berytech, Beirut · $170

From the workshop

What participants said

Celine A.
Every entrepreneur or business owner should have a good understanding of Meta Ads and other digital advertising platforms, even if someone else is managing their campaigns. Knowing how they work helps you better understand, evaluate, and grow your business.
The workshop was well structured, clear, and comprehensive, and it answered every question I had. The hands-on part was definitely the highlight for me and extremely beneficial.
I highly recommend this workshop to anyone who owns an online or offline business, as well as anyone looking to get into digital marketing. Definitely worth attending!
Belinda S.
I wanted to understand how performance marketing works, and the training turned out even better than I expected. The hands-on experience made everything feel like a walk in the park, and you learn seamlessly in a relaxed, laid-back atmosphere. I especially enjoyed the coffee breaks and the networking opportunities.
Jamal O.
I signed up for the workshop because I wanted to be able to manage every detail of my small business myself. The workshop was very practical and clear, and it helped me more than I expected.
Violette T.Y.
I was already familiar with the concept but needed a refresher on certain aspects. The workshop was interesting and informative, with clear explanations, practical examples, and one-on-one discussions on the topic.
Sfarzo E.H.
I signed up to keep up with Meta's continuous evolution, especially its more precise targeting. The workshop was smooth, fun, and really fruitful. Jad delivers all the valuable information in an easy and enjoyable way. Highly recommended.