Question 1

Who owns the ad account?

Accepted Answer

You do. Your business portfolio, ad account, pixel and catalog stay in your name, and I work through partner access. If we stop working together, you keep everything.

Question 2

Who will actually manage my ads?

Accepted Answer

I will. There's no account manager in between and no junior team. The person on the discovery call is the person running your campaigns.

Question 3

How much should I spend on ads?

Accepted Answer

It depends, a bit like real estate. Some markets cost more to advertise in than others, and a business selling a $70 product needs more budget than one selling something under $25. It also depends on your goal: a high volume of orders or a higher cart value. On the call, I'll recommend a realistic starting budget for your market, product and goal.

Question 4

Is your fee separate from the ad budget?

Accepted Answer

Yes. Your ad spend is paid directly to Meta from your own card, and my fee covers planning, management and reporting.

Question 5

Is there a contract or minimum period?

Accepted Answer

No lock-in. Management runs month to month. That said, good Meta campaigns are built in stages: test, learn, then scale what works. I recommend giving it at least three months, so you're judging a campaign that has had time to mature, not one still finding its feet.

Question 6

How soon will I see results?

Accepted Answer

Sometimes from the very first day. Many accounts are losing money to a broken setup, the wrong objective or missing tracking, and fixing that stops the waste immediately. Building on it takes testing, so expect the first weeks to be about learning what works for your business. I'll set realistic expectations for your account on the call.

Question 7

Do you run ads on other platforms?

Accepted Answer

Yes. Meta is my main focus, and I also run campaigns on TikTok, Snapchat, LinkedIn, Google and YouTube when they suit the business.

Question 8

Should I manage ads myself or hire someone?

Accepted Answer

If you have time to learn and a modest budget, training may be the smarter first step. If your budget is meaningful or your time is better spent elsewhere, management usually pays for itself in avoided waste. We can decide together on the call.

Question 9

Do you work with businesses outside Lebanon?

Accepted Answer

Yes. I work with businesses across MENA, Europe, the US and beyond, with calls and reporting online.

Question 10

What is social media advertising, exactly?

Accepted Answer

It's paying platforms like Facebook and Instagram, TikTok or LinkedIn to show your business to specific people, chosen by location, interests, behavior or past interaction with you. Done well, it's the fastest way for a small business to reach new customers. Done badly, it's a very efficient way to burn money. The difference is almost always strategy and tracking, not budget size.

Question 11

Is paid social media advertising worth it for a small business?

Accepted Answer

Yes, if your customers are on these platforms (they are) and you have a clear offer. The reason most small businesses say 'ads don't work' is weak targeting, no tracking, or giving up after two weeks. With a proper structure, even $10 to 20/day can produce measurable results. That's why everything I do starts with strategy and measurement before spending.

Question 12

How much should I budget for Meta Ads?

Accepted Answer

A sensible starting point is $300 to $600/month in ad spend for local businesses, and $1,000+/month for e-commerce. That gives the algorithm enough data to learn. On top of that, my consultation and management fees depend on scope, we'll define them clearly before anything starts, so there are no surprises.

Question 13

Which platform is best: Meta (Facebook and Instagram), TikTok or LinkedIn?

Accepted Answer

It depends on who your customer is. Meta (Facebook and Instagram) is the best starting point for almost every small business, biggest reach, best targeting tools, works for both products and services. TikTok excels for younger audiences and low-cost reach. LinkedIn is the right call for B2B and high-ticket services despite higher costs. We'll pick based on your customers, not trends.

Question 14

Should I manage ads myself or hire someone?

Accepted Answer

If you have more time than money, learn it yourself, my 1-on-1 training exists exactly for that. If you have more money than time, hand it over, campaign management is the done-for-you option. And if you're not sure, start with a consultation: an audit will tell you in one session whether your account needs training, fixing, or full management.

Question 15

How long before I see results?

Accepted Answer

Campaign learning time depends on budget, conversion volume, and tracking quality. We set a review period before launch and assess the agreed metric.

Question 16

What's a good ROAS?

Accepted Answer

A useful ROAS target depends on your margin and operating costs. We calculate the break even point from your own numbers.

Question 17

Do you work with businesses outside Lebanon?

Accepted Answer

Yes, most of my work is remote with clients across MENA, Europe and North America. Sessions happen over video calls, and everything we build lives in your own ad accounts, so you're never locked in.

Meta ads questions for small businesses

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