Hi, I'm Jad. I make ad budgets behave.

I started running ads in 2017, while I was still studying. After I graduated, and before AI could write a caption or design a logo, I launched my own online business. I built the brand, took the product photos, designed everything, wrote the copy, packed the orders and paid for every ad myself.

That taught me what most courses skip: every dollar in an ad account is a business owner's dollar, and a campaign only matters if it moves the business forward. Reach, clicks and impressions come second.

Then I moved agency-side, working with small agencies and large international ones, including official partners of Meta, Google, TikTok, Snapchat and LinkedIn. I was often the one training and onboarding new hires, and I saw how many people were running ad accounts without really understanding how paid social works.

I kept asking myself one question: if I were the client, would I trust this team with my budget? Too often, the honest answer was no.

That's why I approach every account as a marketer first. Platforms and tools change constantly. Understanding the business, the customer and the offer is what makes them work.

In total, I've spent 9+ years in paid media, planning and managing more than $15M in ad spend for small businesses, large brands, NGOs and government organizations, across the GCC, the Levant, Europe, Africa, Australia and the US.

I also teach E-Commerce Mastery and Business MarCom Strategy at LAU ACE, and I've trained 150+ people one-on-one.

And I still run my own online brands, so I test strategies with my own money before recommending them to clients.