Foundations
- How the Meta ad auction works
- Objectives: which one for which business goal
- Reading metrics that matter (and ignoring the rest)
- Budget logic: daily vs lifetime, CBO vs ABO
1-on-1 Meta Ads training
Learn Meta Ads live, inside your own Ads Manager
Live training takes place inside your Ads Manager. We use your account, campaigns, goals, and current data.
See the three packages
From $80 per session · Online, or in person in Lebanon · Arabic or English
- People trained one-on-one
- 150+People trained one-on-one
- Years running paid media, so you learn from live campaigns, not theory
- 9+Years running paid media, so you learn from live campaigns, not theory
- In ad spend behind the lessons you'll learn
- $15M+In ad spend behind the lessons you'll learn
- Instructor for E-Commerce Mastery and Business MarCom Strategy
- LAU ACEInstructor for E-Commerce Mastery and Business MarCom Strategy
Who this is for
- Business owners who want control over their own ad spend
- Freelancers and marketers adding paid ads to their skillset
- Complete beginners who've never opened Ads Manager
- People already running ads who know something isn't right
Industries I've worked across
- Consumer & Retail
- Food & Hospitality
- Professional Services
- High-Ticket & Asset-Based
- Digital & Tech
- Events
- Nonprofit & Institutional
What we cover
Setup
- Business portfolio (formerly Business Manager), ad accounts, pages and permissions
- Pixel and Conversions API, event by event
- Campaign structure that scales
- Catalogs and product feeds (for e-commerce)
Creative & Messaging
- Hooks that stop the scroll in 3 seconds
- Writing ad copy for a specific person, not everyone
- Shooting usable creative on a phone
- Formats: reels, stories, carousels, what to use when
Optimization
- The weekly optimization routine
- A/B testing without breaking the learning phase
- Diagnosing a losing campaign in 10 minutes
- Scaling budgets without killing ROAS
Strategy
- Full-funnel planning: cold, warm, hot
- Retargeting and lookalike audiences
- Seasonal and launch campaign planning
- Reporting to yourself, a boss, or a client
From one to one training
What students said
I was always boosting posts without really knowing what I was doing. Now I understand how to target the right people and not waste my money. If a friend with a business asked me, I'd tell them to go for it. It's very simple and very useful.
Fadia M.Resort owner I wanted to understand how paid ads work, from setting up a campaign to evaluating its performance, so I could make better decisions for my business. The biggest takeaway was choosing the right objective and measuring results against it, rather than focusing on likes and views. Informative and practical.
Zahi F.Dessert and coffee shop owner I was looking for real 1-on-1 training, not a course and some videos. I knew nothing about running ads. The training was simple, easy to understand and informative.
Omar H.E-commerce I had no idea how to run ads before, and I learned a lot. I recommend every business owner learns this, even if an agency handles it, so they know what's going on.
Roula S.Online business owner I signed up to improve my understanding of paid advertising and get better results. A key takeaway was the importance of testing different strategies and using data to optimize campaigns rather than relying on assumptions. The training was practical, clear and useful for any business owner looking to improve their advertising.
Salma A.E-commerce Testing is key, and honestly I had no idea how to set it up. I'm very happy with the overall training.
Lynn B.Fashion app
Three packages, clear prices
Pick the depth you need. Extra sessions can be added on if you need more time.
Single Session
$801 session
Perfect if you're stuck on one specific problem and need expert eyes on it fast. It's the same session as a Consultation, so you can use it to learn or to get your account reviewed.
- Live session lasting up to 60 minutes
- Audit of one campaign or ad account
- Action plan you can execute the same day
- Session notes
Essentials Package
$3005 sessions
For beginners and small business owners who want to run their own ads with confidence.
- Everything in the Strategy Session
- Ads Manager and business portfolio setup, done together
- Audiences, targeting and pixel/CAPI tracking
- Creative & copy fundamentals that convert
- Launch your first real campaign live
- Each session lasts up to 60 minutes
Mastery Package
$55010 sessions
Most booked package
For marketers, freelancers and business owners who want to run ads on their own, with more time to go deeper and extra sessions to use as follow-ups once your campaigns are live.
- Everything in Essentials
- Funnel strategy: cold, retargeting and lookalikes
- A/B testing frameworks and reading the data
- Scaling budgets without killing ROAS
- Extra sessions to use as follow-ups once you're running ads on your own
- Each session lasts up to 60 minutes
- Sessions used within 2 months
All packages are paid in full upfront.
Training FAQ
Apply for training
Tell me a bit about your situation and I'll reply on WhatsApp within 3 hours on working days, with next steps and available slots.