CASE STUDIES
Results from e-commerce and retail accounts I've managed, from new brand launches to established retailers. Client names and budgets stay confidential.
E-commerce and retail · Lebanon
A full-funnel Meta and TikTok strategy for a household brand, running since 2021. Retail sales typically up around 80% during campaigns, 5x+ total ROAS.
Read the full case studyThe brand's ads were barely paying for themselves because of an ineffective campaign setup. After finding and fixing the underlying issues, results turned around almost immediately, with ROAS averaging between 5x and 7x. The brand has kept growing since, expanding beyond e-commerce into physical retail and delivery platforms.
A brand starting from zero needed to build demand, win its first customers and make advertising profitable from day one. A structured launch strategy delivered 12x ROAS, sustained through the first four weeks. As campaigns matured and the business scaled, monthly ROAS settled between 4x and 6x.
Not every business needs the highest possible ROAS. For this retailer, the priority was consistent sales volume at a return that fit its margins. Rather than chasing a higher ROAS at the cost of volume, we held ROAS at around 3x while supporting a high-volume sales strategy.
Figures come from platform or client reporting for each campaign. Budgets and client names are kept private to protect clients. Results vary by industry, offer and budget. Want to know what's realistic for your business? Ask me directly.
Every result above started with one conversation. Book a free discovery call and let's see what's possible with your budget.
