Video 2: Unlocking Ad Terms

Demystifying Digital Advertising: Understanding Key Terms for Success

Whether you're starting a new role in an agency, operating a business that plans to collaborate with an agency, or simply learning about this industry with the ambition to run your own social media ads, I've got your back! This video is part of a series of daily tutorials I'm providing, aimed at demystifying paid social media advertising and offering tips on launching your business.

In this particular tutorial, I break down some of the most commonly used terms from the digital advertising glossary. We'll take a deep dive into the fundamental building blocks of an ad campaign: the Campaign itself, Ad Set, and Ad. Understanding these terms will set you up for success, enabling you to run ads that reach your intended audience and achieve your advertising objectives.

Moreover, I'll elaborate on how the Goals, Objectives, Custom Audience, Lookalike Audience, and Pixel function within the advertising ecosystem.

These lessons will equip you to leverage these tools to target your specific audience effectively, make sure your ads are shown to the right people, drive more sales, and crucially, measure the results of your ads.

I also touch on the limitations set by the iOS 14 update, and how platforms like TikTok and Meta are adapting to these changes.

As we'll frequently refer to these terms in upcoming tutorials, it's crucial to familiarize yourself with them, so you're truly 'business ready'. Let's embark on this journey together, and unlock your potential in the realm of online advertising.