How much does boosting a post on instagram cost?
The cost of boosting a post on Instagram varies based on several factors, and prices can change over time. Here's what determines the cost:
Budget: You can set your total budget for the boosted post, and Instagram will spend up to that amount over the duration you specify.
Duration: How long you want to boost the post. The longer the duration, the more you'll spend overall, but you can spread out a set budget over multiple days.
Audience: The broader the audience, the more potential reach you can get. However, highly specific or competitive audiences might have a higher cost per engagement or impression.
Bidding Strategy: Instagram uses a bidding system for its ads. If many businesses are trying to reach the same audience, it could drive up the price.
Country & Region: Costs can vary significantly based on the country or region you're targeting. For example, targeting users in the United States might be more expensive than targeting users in a developing country.
Time of Year: Seasons or holidays when many businesses are advertising can see higher costs due to increased demand.
Relevance Score: Instagram (and its parent company, Facebook) assigns a relevance score to ads based on how well the audience is responding. More relevant ads can achieve a better cost-efficiency.
To get a concrete figure:
For smaller budgets, you might start boosting a post with as little as $1 to $5 per day.
The average cost per click (CPC) for Instagram ads varies across all industries is between and actual costs can be higher or lower based on the factors listed above.
It's essential to monitor the performance of your boosted posts to understand the actual costs and adjust your strategies accordingly.